Discovering the right bra has lengthy been a problem for plus measurement girls. Typically, the wrestle isn’t nearly discovering bras that match—it’s about discovering lingerie that mixes consolation, help, and truthfully, that’s cute. CUUP, a model celebrated for redefining minimalist intimates with a contemporary method to undergarments, is stepping as much as the plate with a much-anticipated enlargement into plus sizes.
Now we have typically been an afterthought within the lingerie business, relegated to overly sensible, matronly designs. However CUUP goals to alter that narrative by providing items that exude sophistication and modernity.
Their new prolonged band vary, which now consists of sizes band sizes up by means of a 46-50E cup, is right here to shake issues up for plus measurement girls. And we at The Curvy Fashionista couldn’t be extra excited to discover what this implies for us.
Proper on the heels of the Eloquii acquisition, Full Beauty acquired CUUP in July 2023. Increasing their measurement ranges was solely a pure subsequent step into the plus measurement lingerie house. At a time the place Savage Fenty disrupted inclusive lingerie, the place Victoria’s Secret has stumbled their inclusive entry, outdoors of Cacique, Torrid, and the handful of plus size lingerie designers and types, there have been restricted plus size lingerie and bra choices.
And we’re at all times right here for extra choices… proper? Now we should be aware, not the entire assortment is offered within the expanded measurement vary. It’s a strategic roll out. Not solely do you may have choices in bras, however this additionally consists of sizes enlargement into the matching panties, loungewear and lingerie as much as a 3X or measurement 8. Thrilling, AND it’s on us to make it possible for we share with you what to know and count on from this measurement enlargement at CUUP!
From Smooth to Horny: CUUP’s Minimalist Strategy Meets Inclusive Sizing
CUUP has constructed a reputation for itself by embracing the less-is-more philosophy in lingerie. Their designs are stripped of pointless padding, over-the-top elaborations, and restrictive wires that always come on the expense of consolation.
As a substitute, CUUP focuses on modern, trendy aesthetics with supplies that remember the pure form and wonder of ladies’s our bodies. Their entry into plus size lingerie isn’t just a win for inclusivity but additionally for these of us who need to feel and look superb—with out sacrificing consolation or help.
CUUP’s enlargement into bigger band sizes is extra than simply an prolonged vary. It alerts a considerate method to plus measurement lingerie, designed with us in thoughts. The model’s signature kinds—like their best-selling Balconette, Plunge, and Scoop bras—now are available in prolonged band sizes, guaranteeing that we will expertise the CUUP distinction.
The plunge neckline or the balconette’s delicate construction are good examples of bras that make you’re feeling supported and horny with out compromising on model. And for the reason that pandemic, many people have backed away from underwires and uncomfortable kinds. This enlargement is completely timed!
But it surely’s not nearly including extra sizes—it’s about perfecting these sizes for the distinctive wants of plus measurement our bodies. CUUP’s bras are designed to eradicate a number of the most typical frustrations we’ve confronted: pinching bands, uncomfortable underwire, and unsupportive cups. Their bras are made with light-weight, breathable materials that conform to the physique’s pure curves, guaranteeing that your bra works *with* you, not in opposition to you.
With using innovative materials like energy mesh and micro-modal, CUUP manages to strike the right stability between light-weight and supportive—one thing that’s been sorely missing within the plus measurement lingerie world. It’s refreshing to see a model that understands that plus measurement girls don’t want extra padding or bulk—we simply want bras which can be thoughtfully engineered to operate, match, and help.
The Better of Each Worlds with CUUP: Consolation and Confidence
CUUP believes that confidence begins with a superb basis, and their bras are the final word base layer to any outfit. Whether or not you’re in search of one thing to put on below an influence swimsuit, an off-the-cuff tee, or a daring date-night gown, CUUP has you coated—actually and figuratively.
In a world the place plus measurement lingerie choices are sometimes restricted to impartial, uninspired designs, CUUP’s prolonged vary is sort of welcomed. Their coloration palette—that includes mushy neutrals, muted tones, and the occasional pop of daring coloration—means you’ll find one thing that fits your private model, whether or not you’re all about basic black or daring crimson.
Store the NEW prolonged measurement vary at ShopCUUP.com
As CUUP expands its choices to incorporate bigger band sizes, it’s clear that they’re critical about inclusivity. This new measurement vary (44F-44G, 46C-46G, 48C-48F, 50C-50E) is a step (as a result of they nonetheless have room to be extra inclusive) in the suitable course for the plus measurement group, proving that high-quality, trendy lingerie isn’t unique to smaller sizes.
Their method exhibits that they’ve achieved their homework, addressing the distinctive match wants of plus measurement girls whereas delivering on model.
For these of us who’ve spent years trying to find bras that match properly, really feel nice, and look fabulous, CUUP’s foray into plus measurement lingerie feels hopeful. Gone are the times of selecting between consolation and elegance—CUUP’s bras help you have the most effective of each worlds. We are able to expertise the identical luxurious and a focus to element that CUUP has lengthy supplied of their core sizing, and it’s about rattling time.
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