Mark your calendars, style lovers! On October twenty ninth, Common Customary companions with multidisciplinary artist, activist, and all-around style visionary Jordan Underwood (they/he) to debut a limited-edition assortment, Jordan x US. This partnership is greater than only a new capsule drop; it’s a celebration of androgynous type and self-expression for each physique, sizes 00-40. And in as we speak’s local weather, the place so many manufacturers are quietly scaling again their inclusivity efforts, this collaboration is a daring, refreshing assertion.
For years, Universal Standard has been main the cost in size-inclusive style, and this assortment takes their mission to the following degree. By teaming up with Jordan Underwood—a fats liberation advocate and content material creator recognized for his or her distinctive mix of artwork and activism—Common Customary is doubling down on what they do finest: creating high-quality, completely tailor-made, and accessible style that refuses to compromise on match or type. And, on this case, they’re providing one thing the plus dimension style market has desperately wanted: extra decisions for everybody, in every single place.
Jordan x US: Not Simply Androgyny, However True Adaptability
The Jordan x US assortment breaks the mould by providing 5 androgynous wardrobe staples that ship Common Customary’s signature mixture of consolation, high quality, and flexibility. Assume effortlessly cool necessities like a sweatsuit, flannel, denim, and a crop prime—all designed to suit each physique, from dimension 00 to 40. The true kicker? These items are adaptable in a method that encourages you to play together with your proportions, experiment with completely different varieties, and customise your type.
Underwood’s imaginative and prescient is woven into each sew, pushing Common Customary to increase its already groundbreaking strategy to sizing. Each bit lets you dimension up or down, permitting freedom to regulate primarily based in your type temper. Whether or not you’re feeling a bit outsized and cozy sooner or later, or glossy and fitted the following, this assortment is able to flex with you.
“We’re all about difficult the business’s outdated requirements, however Jordan’s fearless risk-taking in styling actually opened our eyes to breaking a few of our personal guidelines,” says Common Customary’s Chief Design Officer, Ramon Martin. “When a buyer’s decisions are confined to cultural norms, their potential for expression is proscribed. This assortment with Jordan gives extra selection than ever earlier than—and we’re excited to assist individuals escape of that mould.”
In different phrases, it’s not simply style. It’s an expertise—a canvas for self-expression that celebrates the great thing about all our bodies.
Why This Collaboration Issues Proper Now
When you’ve been following style developments (and let’s be actual, you ought to be), you might need observed a troubling sample: whereas manufacturers like to wave the inclusivity flag, many are quietly reducing again on dimension choices and various illustration. Common Customary isn’t about that life. They’re right here for the lengthy haul, dedicated to creating style for all our bodies, not just a few.
By collaborating with Jordan Underwood, a trans, plus dimension artist who’s spent their life altering ill-fitting garments and combating for a spot in style, Common Customary is sending a strong message: everybody deserves a seat on the style desk.
“For thus lengthy, the style business ignored the bulk of people that fall exterior its stereotypical binaries and wonder requirements,” says Underwood. “I grew up squeezing into garments that weren’t made for me, all within the pursuit of genuine self-expression. I’m past excited to accomplice with Common Customary to create a capsule that lastly empowers all individuals to buy and specific their individuality.”
And the timing? Impeccable. Because the business struggles to take care of the momentum of inclusivity, Jordan x US appears like a battle cry—a reminder that style is for everybody, and it’s about time manufacturers cease pretending in any other case.
The Jordan x US capsule shall be out there at Common Customary’s SoHo showroom, by way of their US on Tour in-person buying experiences, and on-line at UniversalStandard.com.
So, how are you going to get your fingers on this groundbreaking assortment? Beginning October twenty ninth, you’ve gotten three choices! Costs vary from $59 to $148, making this assortment not solely size-inclusive but in addition financially accessible.
Whether or not you’re looking for a standout flannel to boost your fall wardrobe, or a perfectly-tailored pair of denims that you just’ll truly need to put on, the Jordan x US assortment has one thing for each physique, each type, and each vibe.
With Common Customary and Jordan Underwood, the way forward for style is brighter, bolder, and far more inclusive. Time to buy, experiment, and—most significantly—specific your self.
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