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Apple thinks 128GB is “lots of storage”

Apple’s iPhone 15 begins at 128GB of built-in storage, a piece of which is in fact taken up by iOS and the preinstalled apps. In 2024, it’s possible you’ll assume that is not likely ample, or at the least not rather a lot. However Apple begs to vary.

The corporate says the iPhone 15, which, once more, begins at 128GB, has “a number of storage for many images” within the description for its latest video advert. Let’s watch the advert collectively beneath.

It is positively bought a catchy soundtrack, and the thought is fairly cool, and it is positively properly executed – we won’t fault the advert for any of these issues. It is simply the premise behind it that strikes us as slightly bit bizarre. If it is storage Apple needs to focus on, then why not do this with the 1TB iPhone 15 Pro or iPhone 15 Pro Max?

Promoting cupboard space for the baseline, entry-level 128GB iPhone 15 is odd, is not it? What do you assume? Is 128GB actually sufficient to retailer all of your images? Does it even matter within the age of ubiquitous cloud backup?

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